Abstract.

Conservation practices for historic districts and buildings have undergone a process change fromtop down to bottomup. The beginning of Conservation Practices in Indonesia began with the initiative of local leaders to intend to preserve historic districtsand buildings seeing thesuccess ofthe western Europeanworld. This is then reinforced by the many conferences to make regulations and laws to make all countries from the city and regional scale participate in preserving districts and historic buildings in their territories. Gradually, the process that started fromthe city government as a regulator froma top down to the community turned into a bottomup one because the community already had a sense ofawareness to take care of the historic buildings in their city. In recent years, we have been shown the success of community participation in preserving historic buildings through the creation ofa creative community facility in Jakarta’s Blok M number, namely MBloc. This success set a precedent for several other regions to follow in his footsteps. One of them is Jalan Tunjungan, Surabaya, which is now being decorated with adaptive re-use in the historic area of??Tunjungan to become the center ofa creative community with the opening of places to eat, skateboarding areas for young people in Surabaya. This paper discusses the method of inclusiveness seen frombottom-up community participation in an initiative to preserve its historic district through the formation of creative communities to increase the economy and attract tourists to come and increase awareness of the entire city community about the importance ofconservation practices. So that Conservation Practices are no longer seen from historical importance but from an economic and tourism perspective. This research seeks to produce a business model for creative industry players who occupy historical areas and buildings in Indonesia. It is hoped that this business model can become a standard reference formula for all business people in historical areas and can improve the tourism industry