Picture: Jan Vranovsky

Written by Victor Delaqua

Besides thermal, acoustic and luminous comfort, colors are factors that influence the sensation we feel when in an environment and become a strong device to influence the user’s behavior.

Far beyond aesthetic preferences, the use of certain colors can bring different meanings that cover other fields such as psychology or symbology. Therefore, it is known that a color does not depend only on light and environment, but also on the perception we have of it. The German Johann Wolfgang Von Goethe, who has deepened his study of the Theory of Colors, points out that the identification of tones is subjective, but the effects are universal. As an example, the warm colors (red, yellow and orange) are more dynamic and cause feelings of comfort and stimulus in people, while the cold colors (green, purple and blue) have a softer, soothing and static effect.  Therefore, creating a color palette is a possibility to generate different sensations in the perception of space.

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