Picture: Tiziano Ercoli, Riccardo Giancola

Written by Nour Fakharany

Named one of ArchDaily’s Best New Practices of 2024, (ab)Normal is redefining the boundaries of contemporary inspiration, architecture, and design. This Milan-based interdisciplinary studio, led by architects Mattia Inselvini, Davide Masserini, and Luigi Savio, aims to seamlessly merge architecture, product design, and creative direction into a cohesive practice. Founded in 2017 alongside Marcello Carpino, (ab)Normal’s work spans various domains, including art, culture, design, interiors, and fashion. Their projects traverse multiple scales and formats, moving between the virtual and tangible, ephemeral and permanent, speculative and commercial, while integrating iconic elements with nods to popular culture and focusing on the implications of technological progress. Acting as Creative Director for the built environment, (ab)Normal operates across scales and formats, moving between the virtual and tangible, ephemeral and permanent, performative and static.

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