What are Branded Environments?
Picture: Luis Beltran
Written by Ankitha Gattupalli
When one steps into a Starbucks, they almost instantly know they are in the famed coffeehouse, and not at a McDonald’s. Apart from the uniformed staff and a giant sign at the door, there are countless other factors that make a Starbucks look like a Starbucks. Textures, materials, shapes, colors, layouts, furniture, and lighting all contribute to the experience of being in a branded environment. These elements are replicated globally to create an identifiable image. As economic patterns change, brands are looking at extending their identities into spatial experiences in order to better engage with their customers in their daily lives.