Creating a showcase is more than just displaying products, just as designing a store goes beyond a showcase. Both charges reinforce the concept of a collection, attract customers and improve a brand’s image. It is no coincidence that many architects work in the Visual Merchandising area along with graphic and interior designers, retailers, and stylists, to design a spatial experience that generates a unique narrative and brings greater customer engagement to the store.
Understanding strategies that work the space, the heights of the gaze, and the furniture, are just some of the fundamental requirements so that there is a greater identification between the public and the exposed product. Therefore, we visited some of the store designs previously published on ArchDaily to identify some strategies that can be applied when designing attractive and inviting stores.