Anonymous Design

At first glance, “anonymous” seems like a pejorative: an unknown thing, unrecognized, and therefore impersonal and not associated with any particular individual. In the context of contemporary design’s overly fashionable trends, however, the seemingly grey character of the attribute “anonymous” becomes a desirable quality.

Source: Design Dictionary: Perspectives on Design Terminology – Michael Erlhoff, Michael Erlhoff, Timothy Marshall.