Architecture is a Corporate Product – and We’re All Buying
Google Dublin. Image © Peter Wurmli
Architecture, unlike other aspects of culture (such as fashion or music), can only really be experienced and understood in person. For highly branded companies, designing a new building can be a prime opportunity to signal taste and values – but also creates an interesting architectural conundrum. While the buildings will be inhabited (nearly 24/7) by company employees, they’re also very much populated by the imaginations of people across the globe. What is it like to be in these places?