Minding the Digital / MVRDV. Image © Zhang Chao

Thinking broadly of architecture, the masterpieces of the past inevitably come to mind; buildings constructed to withstand the passage of time, that have found an ally in age, cementing themselves in the history of humanity. Permanence, however, is a hefty weight to bear and architecture that is, due to its program, ephemeral should not be cast aside as “lesser-than.”

The ephemeral character of museography—architecture for exhibitions—allows for experimentation and a more dynamic approach to design.

(Read more via www.archdaily.com)