Between Art and Technology Studio have created a unique new brand experience for HTC, titled Straylight. BAT Studio described their original concept as a “Giant Rotating Kaleidoscope Selfie Mirror Vortex Tunnel”.
The installation comprises 72 mirrored boxes, forming 432 surfaces, creating a tunnel of rotating mirrors. The visitors are invited to walk through the tunnel and experience it’s dizzying effects of the multiple self reflections combined with those of the surroundings. This creates an ambiguous constantly moving environment.