Bel Design, which translates to “beautiful design” in English, was the Italian equivalent to (>) Good Design in Germany. Bel Design had its heyday in the 1960s and early 1970s, beginning with the onset of Italy’s economic boom and ending when the oil crisis and industry-critical antidesign movements resulted in widespread cynicism about design’s role in progress.

Source: Design Dictionary: Perspectives on Design Terminology – Michael Erlhoff, Michael Erlhoff, Timothy Marshall.